St1 EV Race - a different personnel event
The event was an internal launch, the aim of which was to familiarize the personnel with the new services.
A two-day package was tailored for that, where the superpower of events, experientiality, was harnessed as a driver for significant business goals.
The uniqueness and the content designed specifically for this group, the gamification and the really active participation of the personnel in the event brought about exceptionally strong and long-lasting results.
The event exceeded all the goals set for it. The event received a rating of 4.89/5 from the participants.
The St1 EV Race Retail Edition has been selected as a finalist in the Evento Awards 2024 personnel event category.
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